A new independent print magazine for women in midlife · Coming soon · join the ‘riff
For women who perfected the eyeroll in ’94.
We grew up on magazines. We need one about this.
Not your mother's midlife.
We’re on Substack passing notes and writing letters in glitter pen as we build something cooler than LA Gear high-tops with double laces. Join in.
Why Midriff
This chapter deserves better coverage.
Just enough nostalgia for the pages you miss. Plenty of grown-up recognition that this part is both hard and also full of possibility.
The ritual
Phone face-down. Midriff is something you hold onto and tuck into. Paper you can smell and solidarity in spades. Mark it up, rip it out, or pass it on. She’s yours.
The read
Essays, stories, art, poetry, and cultural reckonings that don’t wrap things up too neatly. The complexity, the reinvention, the questions without tidy answers. Smart, witty, a little exposed – just like you.
The ‘riff
Let’s get together (yeah yeah yeah). The ‘Riff is our community and we’re working different ways you can take part. Midriff is a magazine and a place to belong; part of a larger movement where women in midlife are done being quiet about it.
Writers & Creators
Get published
Midriff is looking for essays, personal narratives, cultural criticism, poetry, photography and visual art. Pitch us something specific or add your info to our list for possible story assignments.
We pay contributors. Always.
Issue No. 1 theme: Touch.
Brands & kindred spirits
Partner with us
We are ready to build relationships with brands who understand and care about our reader: her taste, her intellect, and her influence.
If your values align with ours (less supplements and anti-aging, more wearable talismans and dopamine boosts), and you believe in the power of women in midlife, send us a note.
Founder’s Note:
I’ve spent my career building platforms and communities for people who value generosity over gatekeeping.
Now I’m doing it for us.
Midriff is for women in the middle of everything — the ones whose stories aren’t finished, the ones the overculture has started to look past, which is also, if you’ve noticed, right around when things start getting interesting in a new way.
Midlife isn’t a dirty word. It’s not a problem to solve. And despite an $18 billion industry suddenly very interested in our hormones and protein intake, it’s not only about menopause or muscle mass. It’s one of the most transformative passages we get, and it deserves media that treats it that way.
You’ll put down each issue feeling more yourself than when you picked it up. Not because we told you what to do, or claimed we have the answer, but because the stories are honest and the company is good.
Here’s to us — and the backyard dance moves we’ll never forget.
Holding onto one another’s hands…
– Crosby Noricks, Founder & Editor | Linkedin
Still cool. Still here. Still us.
Have an idea, introduction or just want tell us good job? Reach out anytime →
Midriff
@midriffmag
hello@midriffmag.com
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