A new independent print magazine for women in midlife · Coming soon · join the ‘riff
For women who perfected the eyeroll in ’94.
We grew up on magazines. Now we tell each other.
Not your mother's midlife.
We’re on Substack taking you behind-the-scenes as we build something cooler than LA Gear high-tops with double laces. Want in?
Why Midriff
This chapter deserves better coverage.
Midlife women are expected to fade out like hot pink manic panic. Yeah, not this generation.
Midriff is a forthcoming independent print magazine exploring the creative, intellectual, and embodied lives of women in and around midlife. In our pages, we expand the map, tracing the surprising ways this life stage unfolds and giving us the language and the landmarks to navigate this time together.
The ritual
From your mailbox to your coffee table, Midriff is something you hold and dive into. The kind of slow, satisfying read your attention has been craving.
The read
Stories, art, poetry and essays that take you on a journey. The complexity, the reinvention, the questions that don’t have tidy answers, we’re in it with you.
The ‘riff
The group chat you’ve been waiting for. Midriff is both a magazine and a moment. Join the ‘Riff. Let’s get together (yeah yeah yeah).
Writers & Creators
Get published
Midriff is looking for essays, personal narratives, cultural criticism, poetry, photography and visual art. Pitch us something specific or add your info to our list for possible story assignments.
We pay contributors. Always.
Issue No. 1 theme: Touch.
Brands & kindred spirits
Partner with us
We are ready to build relationships with brands who understand and care about our reader: her taste, her intellect, and her influence.
If your values align with ours (less supplements and anti-aging, more wearable talismans and dopamine boosts), and you believe in the power of women in midlife, send us a note.
Founder’s Note:
I’ve spent my career building platforms and communities for people who value generosity over gatekeeping.
Now I’m doing it for us.
Midriff is for women in the middle of everything — the ones whose stories aren’t finished, the ones the overculture has started to look past, which is also, if you’ve noticed, right around when things start getting interesting in a new way.
Midlife isn’t a dirty word. It’s not a problem to solve. And despite an $18 billion industry suddenly very interested in our hormones and protein intake, it’s not only about menopause or muscle mass. It’s one of the most transformative passages we get, and it deserves media that treats it that way.
You’ll put down each issue feeling more yourself than when you picked it up. Not because we told you what to do, or claimed we have the answer, but because the stories are honest and the company is good.
Here’s to us — and the backyard dance moves to I Think We’re Alone Now we’ll never forget.
Holding onto one another’s hands…
– Crosby Noricks, Founder & Editor | Linkedin
Midriff
@midriffmag
hello@midriffmag.com
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